“The ProFiled SelF”:
The Digital Identity Under Surveillance Capitalism
Abstract
An Interactive Device Installation
In the era of big data, people have become a critical component in the entire information ecosystem. We are made of information, and we give it away, and have it taken away, on a daily basis. This constant exchange of information defines how we interact with the digital world, while also how the digital world perceives and responds to us. Thus, I want to create an interactive artwork focused on how individuals’ digital identities are shaped within the framework of surveillance capitalism. “Surveillance capitalism refers to the business practice of packaging and selling the information of consumers” (Biscontini, 2023).
Duration
09/2024 - 11/2024
Tools
p5.js, Figma, After Effects
Inspirations
“In the digital world, how would merchants see me as a consumer?”
“Are we being treated as products to be sold?”
“Does our digital profile really represent who we are?”
Research
01 What are the unseen hidden layers?
02 How does the merchant handle our information?
People’s information can be handled through data warehouse. A data warehouse is a centralized storage designed for managing, and analyzing large volumes of data from various sources.
03 How does the system shape our identity?
The users’ data points are utilized in behavior prediction and audience segmentation, which ultimately drive targeted advertisements and shape customer future behaviors.
